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Article can be found here. Written by Eric Johnson Although marketing strategies differ from company to company, one constant remains: the need to build brand trust. From giants like Wal-Mart and Pepsi to the small mom-and-pop shop on the corner, that truth is universal. Without trust, the wheels of commerce grind to a halt. Before…

The hunt for the perfect instrument is increasingly focusing on the production process – but with 15 billion trees unsustainably deforested every year, and prized species becoming extinct, that process needs to change Article can be found here. Written by Guitar Gabby Developing the perfect guitar sound is a never-ending journey. From necks to pickups,…

Decreasing supplies of ebony have sent companies scrambling for alternatives, particular makers of musical instruments, where ebony is prized for its jet-black color, smooth polished luster, and durability in use. 

This interview delves into the innovative practices and sustainability efforts of ThermalWood Canada, a leading company in thermally modified wood products. It explores the company’s commitment to eco-friendly processes, the technological advancements in wood treatment, and the impact of these practices on the global wood industry and environmental sustainability. Through a series of comprehensive questions,…

Will Sampson talks about the unique and timeless attraction of natural wood but also how new technology responds to the demands for wood. His guest is Bob Lennon, president of ThermalWoodCanada, a company that specializes in thermally modifying natural wood.

Are you curious about sustainable building materials? Tune in to our captivating interview with Bob Lennon of ThermalWood Canada.

ThermalWood Canada has developed an alternative wood product it hopes will help save the world’s remaining ebony forests from destruction. Marketed under the brand name Obsidian Ebony, the company claims the heat-treated wood provides the music industry with a viable alternative to the exotic hardwood ebony used in violins, guitars and other string instruments

Part of ThermalWood Canada’s marketing strategy is to get our Obsidian ebony in the hands of luthiers who have large followings on their YouTube channels. These videos are not paid for ads, these are tests done by guitar makers with years of experience. Here you’ll see tests from Ted Woodford, Guitar MD, CMR Woodworks &…

In the beginning, ThermalWood planned to simply treat wood products for other companies. Circumstances unexpectedly led them to develop an array of their own products that are now used around the world. They have added guitar parts to that list, as well as a unique process for creating better real-wood alternatives to wood species such…